Over the summer I participated in research2guidanceâ€˜s online mobile health developersâ€˜ survey.
In total there were 231 participating companies ranging from start-up mHealth specialists to traditional healthcare market players.
Basically the survey reveals that smartphothes, i.e. mobile devices, will have a significant impact on healthcare over the next few years. I don’t think anyone is surprised by this information, but it’s certainly nice to see validation in the form of a survey. Granted, surveys aren’t the best way to gauge whats happening in the market, but it’s better than nothing.
Some of the results of the survey are:
- Nearly 80% of respondents see diabetes as the therapeutic area with the highest business potential
- Almost 70% of survey participants agree that app developers and agencies will be the main players in the market
- Smartphone penetration is seen as the main driver for mHealth by 63% of respondents
- Lack of standardization (50%), regulation (49%) and market transparency (49%) are the main barriers facing mHealth
- Doctors and hospitals are seen as the best distribution channel for mHealth apps by 2015
- Android and iOS will be preferred mobile platforms for mHealth solutions
You can get a free copy of the basic results in the form of a whitepaper at the research2guidance website.
A more detailed report called “Global mHealth Market Report 2010-2015” can also be found at the research2guidance website, but you’ll have to open up your checkbook. As a participant I received a dicount code for the full report (10% discount code: 3EEX8QH). Enjoy.