Google improves symptom search

By | June 22, 2016

I’m sure most of you have Googled for medical advice at one time or another. I know I’ve performed quick Google searches for healthcare information, including specific drug information.

It turns out that a lot of people search for symptoms online, and the information isn’t always helpful. Sometimes a little information can send people’s minds cascading into full panic mode, i.e. get a tension headache, search for symptoms and end up thinking you’re dying from a brain aneurysm.

Google understands the problem and has improved symptoms search.

Roughly 1 percent of searches on Google (think: millions!) are symptom-related. But health content on the web can be difficult to navigate, and tends to lead people from mild symptoms to scary and unlikely conditions, which can cause unnecessary anxiety and stress.

So starting in the coming days, when you ask Google about symptoms like “headache on one side,” we’ll show you a list of related conditions (“headache,” “migraine,” “tension headache,” “cluster headache,” “sinusitis,” and “common cold”). For individual symptoms like “headache,” we’ll also give you an overview description along with information on self-treatment options and what might warrant a doctor’s visit. By doing this, our goal is to help you to navigate and explore health conditions related to your symptoms, and quickly get to the point where you can do more in-depth research on the web or talk to a health professional.

As I mentioned above, I’ve used Google to look for pharmacy specific drug information. Most of my colleagues do the same thing on a regular basis. It’s amazing what can be found with a few key words and the click of mouse.

We live in a digital world. Information has never been more accessible nor more overwhelming. Clinicians have unfettered access to information that one couldn’t have imagined just ten years ago. Information has become cheap, plentiful, and readily available to anyone with internet access. Journals, reference books, provider forums, clinical trial hubs, drug monographs, study data, and so on can be accessed anytime, from anywhere. This thanks to the development of cellular networks and mobile devices. Everything is simply a click away.

I still work an occasional per diem shift at a local hospital, and take my word for it when I say that it’s never been easier to access information. When I compare this to how I gathering information when I became a pharmacist some twenty years ago, my head spins.

I’ve always wondered what it would be like if one were to give Google access to all the currently available literature and reference material in real time. The idea of such a vast amount of knowledge at one’s fingertips is mind boggling, to say the least.

4 thoughts on “Google improves symptom search

  1. Ray Vrabel

    Jerry,

    Welcome back! I, like you, love these new enhancements to Google Search, but I have to question your closing statement: The idea of such a vast amount of knowledge at one’s fingertips is mind boggling, to say the least.

    Google, like any reference, has “information”, but I’m not sure if I would classify it as a “vast amount of knowledge”. Actually, knowledge on the part of the reader is what is required to make sense of the information that a source like this provides. The ability to interpret drug literatures only comes with education, training, and experience. Too often, readers confuse the fact that because they have discovered some information, that they also have knowledge in the particular area. Finding information on the Internet is like finding a loaded firearm. In the right hands it can be powerful. In the wrong hands it will be deadly…

  2. Jerry Fahrni Post author

    Maybe, but I feel like you’re dismissing advancements in AI and machine learning. Google has invested heavily in both areas and I suspect that their “knowledge” is as good as many of the pharmacists I work with. In fact, I’m going to go out on a limb and say that some of the pharmacists I work with are like a loaded firearm without appropriate supervision.

  3. Ray Vrabel

    I am all for AI and machine learning. They do a lot to make information more relevant to the end user, but to call it “knowledge” seems like a stretch to me. I do agree with you that many people think that by having information that they have knowledge in a given area. They are the dangerous ones. Hopefully, the most damage they will do is shoot themselves in the foot.

  4. Pingback: Can “a computer” take over for a pharmacist? – Jerry Fahrni

Leave a Reply

Your email address will not be published. Required fields are marked *