What is the future of pharmacy informatics as a career choice?

Over the weekend I spent a little time looking at trends in pharmacy and technology. As expected the healthcare technology market is expanding rapidly and this expansion is creating a need for pharmacists with technology know-how. To prove my point I created a job trends graph from indeed.com using the following search criteria: “pharmacy informatics”, “clinical pharmacist” and “director of pharmacy”. As expected the search trends for “clinical pharmacist” and “director of pharmacy” are relatively flat, but the trend line for “pharmacy informatics” is striking. It looks like a new pharmacy career path is born.