Nice look at Web 2.0 and pharmacy in the American Journal of Pharmaceutical Education

Am J Pharm Educ. 2009;73(7):1-11: “One positive aspect of Web 2.0 applications is that they create a participatory architecture for supporting communities of learners. Unlike learning management systems (which are closed systems) and static Web pages (which are singular-owned), blogs, wikis, and social bookmarking sites are open to learners from multiple schools and facilitate collaboration on content creation. This participatory culture is, in essence, a key component of Web 2.0 and one that gives promise to educators who seek a means to include students in the creation of knowledge.”

The article does a good job of describing several commonly used components of Web 2.0 such as blogs, social networks, aggregation, podcasts, etc. While the information in the article is specifically aimed at pharmacy education, it is valuable to practicing pharmacists as well.

The application of Web 2.0 was a popular topic at ASHP earlier this month; I mention it here. Web 2.0 is nothing new. In fact it’s rather old in terms of technology. But like many other technologies, pharmacy has been slow to adopt it. The key to all this is to remember that many of these services can be used to disseminate valuable information to other pharmacists and healthcare professionals. Think of Web 2.0 as just another tool in the pharmacist’s armamentarium. More information on Web 2.0 can be found here.

Update ASHP #Midyear2009

Today was a good day for informatics at ASHP Midyear.

Pharmacy 2.0: How the Web is Changing How We Practice
This was a great session moderated by John Poikonen (@poikonen), PharmD or RxInformatics.com. John defined Pharmacy 2.0 as the combination of ASHP’s practice model, participatory medicine, health reform, and self-reform, i.e. changing the way you work. In an interesting move Poikonen asked the audience how many of them were familiar with the term “hashtag” and mentioned the use of #Midyear2009 as a way to follow the meeting on Twitter. Unfortunately very few pharmacists raised their hand to acknowledge the term. I wish we had a way to quantify the number, but it was only 10-20 in a crowd of a couple hundred. It’s obvious that the crowd had an interest in the subject by their presence, but as I already suspected pharmacy has a long way to go before we can be considered tech savvy.

Todd Eury (@toddeury) of Pharmacy Technology Resources and Pharmacy Web 2.0 presented on “Healthcare System Communications Evolution: Pharmacy and Web 2.0”. In his presentation he introduced many of the most commonly used social media available today; specifically LinkedIn, Twitter and Facebook. He did an excellent job of defining their role in pharmacy practice and communicating not only their benefits, but pitfalls as well. One thing of particular interest in Eury’s presentation was the need to monitor your online reputation and occasionally “Google yourself”. Try it; you’ll be surprised at what you find.

Kevin Clauson (@kevinclauson), PharmD of Nova Southeastern University College of Pharmacy presented “A Pharmacist’s Web 2.0 Toolkit for Information Management.” He covered the use of RSS Readers, like Google Reader, PeRSSonalized, and Clinical Reader, as well as Twitter and Evernote as a way for pharmacists to keep up with the ever changing world of information that we have to digest and assimilate. I consider myself pretty well versed in the ways of the web, but Kevin offered up some great pearls of wisdom that I can immediately put into practice.

The final segment of the Pharmacy 2.0 session was a video presentation by Dr. Daniel Sands (@drdannysands) in which he spoke about physician’s use of social media and the web to communicate with his patients. He also covered ways that patients can get involved in their own healthcare through the use of online societies specific to their condition. Dr. Sands spent several minutes in the video interviewing physicians in his own practice about their views on social media and its impact on their relationship with patients. Not surprising some physicians spoke positively about the technology, while others were not so flattering.

Pharmacy Informatics Education Networking Session
This session offered up some of the most interactive discussion that I’ve been involved with during my time here at Midyear. The discussion centered on what informatics education standards should be for pharmacy students and how that should translate into a “qualified informatics pharmacist”. It was interesting to see the difference in opinions from pharmacist to pharmacist. While I won’t go into exactly what was covered I think everyone in that room needs to remember that pharmacists are highly educated clinicians that deserve to practice informatics at that same level. A <insert title here; clinical informaticist, Informatics pharmacist, pharmacy informaticist, clinical informatics pharmacist, medication management informaticist> should not be the guy sitting in a cubicle writing reports day in and day out, or the guy that has to edit each line item in the pharmacy information system because “G” should be “GM”. The <insert title here> should be the individual involved in making sure that systems are designed to include pharmacy workflow, that the reports being written provide the necessary information to be clinically relavent, that current clinical standards are adhered to during implementation of new systems, be the representative at the table during discussions of integration and interoperability of hospital systems, etc. Pharmacy informatics is a young discipline and a step in the wrong direction can harm the profession for years to come.

Informatics Bytes 2009: Pearls of Informatics
This session, which is still going on, has a little bit of everything when it comes to pharmacy informatics and patient safety. They announced that the session would be recorded. Maybe they’ll even create a podcast out of it; one can only hope.

Update on Pharmacy 2.0..or should I say “Pharmacy Web 2.0”

A few days back I posted a small blog on pharmacy and the entire 2.0 (two-point-oh) movement. The article generated a couple of comments that brought my attention to an excellent article by Todd Eury describing the use of WEB 2.0 and pharmacy. Eury (of PTR) does a good job of getting to the essence of the Web 2.0 movement.

In his blog Eury states that “According to Tim O’Reilly: “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform. ”

These tools provide you with a unique approach to forming better ties to your customers. Blogging is a great way to start…You could feature biographies on your (willing) staff and create a common place for customer comments and interaction. Interaction is the key. It’s a social medium that enables you to reach out to your customers as creatively as you want.”

Examples of internet social medium given include Twitter, LinkedIn, YouTube and Facebook.  All very popular and effective tools for communication.

An article in InformationWeek on social networking in large companies tends to agree with Eury’s assessment that Web 2.0 technology and social networking has its place.