Update on Pharmacy 2.0..or should I say “Pharmacy Web 2.0”

A few days back I posted a small blog on pharmacy and the entire 2.0 (two-point-oh) movement. The article generated a couple of comments that brought my attention to an excellent article by Todd Eury describing the use of WEB 2.0 and pharmacy. Eury (of PTR) does a good job of getting to the essence of the Web 2.0 movement.

In his blog Eury states that “According to Tim O’Reilly: “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform. ”

These tools provide you with a unique approach to forming better ties to your customers. Blogging is a great way to start…You could feature biographies on your (willing) staff and create a common place for customer comments and interaction. Interaction is the key. It’s a social medium that enables you to reach out to your customers as creatively as you want.”

Examples of internet social medium given include Twitter, LinkedIn, YouTube and Facebook.  All very popular and effective tools for communication.

An article in InformationWeek on social networking in large companies tends to agree with Eury’s assessment that Web 2.0 technology and social networking has its place.

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